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~ Tuesday, May 13, 2003
FABULOUS BAKER BOY Some of the rules for making adverts with the Pillsbury Doughboy animated 'spokesguy': 1 He might be teased, but in the lightest possible way 2 He's never taken advantage of and never made the butt of the joke 3 Precautions are taken to ensure that the character is never shown in a pose that is awkward or unflattering 4 In general, you don't see the Doughboy's rear end, and if you do, there should be no 'buns' 5 He should put his hand on his hip, keep his chin down, cock his head to the side 6 He shouldn't do clenched-fist stuff as this draws attention to the fact that he doesn't have fingers 7 His skin should look like dough - off white, smooth, but not glossy 8 He should not be too portly 9 He should walk with a swagger 10 When he runs, he doesn't take large strides - he takes little steps 11 He should be slightly luminous, but without sheen 12 When he falls down, his hat should jump off his head a little bit which gives him the opportunity to readjust it, and give a sheepish smile 13 You should never see the whites of his eyes, as he has a tendency not to look as lively face on 14 His stomach should be proportional to the rest of his body Source: various |