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~ Monday, August 09, 2004
BANNED OR BRAND Newspapers are careful to avoid using trade names which have become synonymous with the products of which they are the leading brands. Here is an American list from 25 years ago of the most common ones, together with the terms which should be used: Alka-Seltzer - antacid tablets Baggies - plastic bags Band-Aid - bandage ChapStick - lip salve Chiclets - chewing gum Coca Cola, Coke - cola drink Dacron - synthetic fiber Deepfreeze - home freezer Dictaphone - dictating machine Dixie Cups - paper cups Dramamine - travel sickness medicine Fiberglas - fiber glass Formica - laminated plastic Frigidaire - refrigerator Jell-O - gelatin dessert Kleenex - tissues Laundromat - self-service laundry Levi's - jeans Mace - tear gas spray Masonite - hardboard Mixmaster - food mixer Novocaine - painkiller Plexiglas - acrylic plaster Ping-Pong - table tennis Polaroid - camera or self-developing film Quaaludes - tranquilizers Q-tips - cotton swabs Saran wrap - plastic wrap Scotch tape - cellophane or plastic tape Sheetrock - gypsum wallboard Simoniz - car wax Tabasco - pepper sauce Technicolor - color movies TelePrompTer - cuing device Tommy gun - sub-machine gun Vaseline - petroleum jelly Windbreaker - sports jacket Xerox - photo copier Source: Los Angeles Times Stylebook (Meridian 1979) |